Growth
Homesense against its category
The biggest tracked US off-price stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Homesense's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
T.J.Maxx
|
+0.3% |
| 2 |
M
Marshalls
|
-1.0% |
| 3 |
H
HomeGoods
|
+1.8% |
| 4 |
N
Nordstrom Rack
|
-2.3% |
| 5 |
S
Sierra
|
+10.1% |
| 6 |
H
Homesense
|
+5.6% |
| 7 |
S
Saks OFF 5TH
|
-50.8% |
| 8 | N Neiman Marcus Last Call | -57.2% |
| 9 | 2 260 Sample Sale | -23.0% |
Share of tracked category spend, indexed
Store footprint
Store map
75 tracked Homesense locations across 16 US states.
Tracked stores by state
- Florida 12
- New Jersey 10
- Texas 9
- New York 8
- Virginia 6
- Massachusetts 5
- Maryland 5
- North Carolina 4
- Pennsylvania 4
- New Hampshire 3
- Connecticut 2
- Delaware 2
- Tennessee 2
- Georgia 1
- Ohio 1
- South Carolina 1
Customer overlap
Who shops at Homesense
Tracked chains Homesense customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Annapolis NAS Commissary
93
K
Klein's Family Markets
84
O
Oceana Commissary
76
Oceana Commissary
76
G
Graul's Market
59
Graul's Market
59
M
McCaffrey's Food Markets
52
McCaffrey's Food Markets
52
H
Homestead Gardens
41
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