Growth
Pandora against its category
The biggest tracked US fashion jewelry chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pandora's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pandora
|
+13.2% |
| 2 |
C
Claire's
|
-23.2% |
| 3 |
P
Piercing Pagoda
|
+0.4% |
| 4 |
K
Kendra Scott
|
+1.9% |
| 5 |
S
Swarovski
|
- |
| 6 |
L
Lovisa
|
- |
| 7 |
I
Icing
|
-73.3% |
| 8 |
M
Mejuri
|
- |
| 9 |
P
Pura Vida
|
-27.2% |
| 10 |
P
Penelope
|
-2.7% |
Share of tracked category spend, indexed
Store footprint
Store map
492 tracked Pandora locations across 48 US states and DC.
Tracked stores by state
- California 66
- Florida 46
- Texas 37
- New York 24
- New Jersey 22
- Illinois 21
- Georgia 19
- Ohio 18
- Pennsylvania 16
- Tennessee 14
- Virginia 14
- Michigan 13
- North Carolina 13
- Nevada 13
- Washington 13
- Massachusetts 12
- Arizona 11
- Maryland 10
- Colorado 9
- Indiana 8
- Missouri 7
- South Carolina 7
- Alabama 6
- Delaware 6
- Minnesota 6
- Utah 6
- Wisconsin 6
- Connecticut 5
- Kentucky 5
- Oregon 5
- Louisiana 4
- Hawaii 3
- Kansas 3
- Mississippi 3
- Arkansas 2
- Idaho 2
- Nebraska 2
- New Hampshire 2
- Oklahoma 2
- Rhode Island 2
- Alaska 1
- District of Columbia 1
- Iowa 1
- Maine 1
- Montana 1
- North Dakota 1
- New Mexico 1
- South Dakota 1
- West Virginia 1
Customer overlap
Who shops at Pandora
Tracked chains Pandora customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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