Trends · data through September 2026

Family & Value Apparel in Massachusetts

Iceflower tracks 104 stores from 16 family & value apparel chains in Massachusetts. Uniqlo grew fastest over the last year, ahead of Citi Trends and Rainbow Shops.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
104
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Uniqlo and Citi Trends sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 U Uniqlo logo Uniqlo - +12.9%
2 C Citi Trends logo Citi Trends - +8.0%
3 R Rainbow Shops logo Rainbow Shops - -2.1%
4 G Gap logo Gap - -2.2%
5 O Old Navy logo Old Navy - -8.8%
6 L Levi's logo Levi's - -10.7%
7 S Soft as a Grape logo Soft as a Grape - -13.7%
  • Old Navy
  • Uniqlo
  • Gap
  • Levi's
  • The Black Dog
  • Rainbow Shops
  • Tommy Hilfiger
  • Other tracked chains

Store footprint

Store map

104 tracked store locations in Massachusetts. The 7 largest tracked chains are highlighted.

  • Old Navy (36)
  • Uniqlo (5)
  • Gap (5)
  • Levi's (7)
  • The Black Dog (2)
  • Rainbow Shops (18)
  • Tommy Hilfiger (2)
  • Other tracked chains

Top tracked chains by store count

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