Growth
LOFT against its category
The biggest tracked US women's classic chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks LOFT's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Maurices
|
+5.6% |
| 2 |
L
LOFT
|
-0.2% |
| 3 |
C
Chico's
|
-0.9% |
| 4 |
T
Talbots
|
+8.5% |
| 5 |
L
Lane Bryant
|
-2.7% |
| 6 |
W
White House Black Market
|
-7.7% |
| 7 |
T
Tommy Bahama
|
-43.8% |
| 8 |
J
J.Jill
|
+10.4% |
| 9 |
A
Ann Taylor
|
+11.4% |
| 10 | C Country Store | - |
Share of tracked category spend, indexed
Store footprint
Store map
383 tracked LOFT locations across 45 US states and DC.
Tracked stores by state
- Texas 34
- New York 28
- Florida 27
- Pennsylvania 25
- California 23
- Illinois 20
- Massachusetts 19
- Virginia 17
- New Jersey 16
- Georgia 15
- North Carolina 14
- Ohio 12
- Maryland 11
- Connecticut 8
- Michigan 8
- Tennessee 8
- Indiana 7
- Louisiana 7
- South Carolina 7
- Wisconsin 7
- Alabama 6
- Minnesota 6
- Missouri 6
- Oregon 6
- Oklahoma 5
- Washington 5
- Kentucky 4
- Rhode Island 4
- Colorado 3
- Kansas 3
- Nebraska 3
- Arizona 2
- Mississippi 2
- New Hampshire 2
- Utah 2
- Alaska 1
- Arkansas 1
- District of Columbia 1
- Delaware 1
- Iowa 1
- Idaho 1
- Maine 1
- North Dakota 1
- New Mexico 1
- Nevada 1
- South Dakota 1
Customer overlap
Who shops at LOFT
Tracked chains LOFT customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Dominick's
100
R
Ray's Place
75
B
Barflyy Retro Bar And Arcade
73
More trends