Growth
The Paper Store against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Paper Store's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
+1.3% |
| 2 | W WinStar World Casino and Resort | - |
| 3 |
M
Miniso
|
+17.2% |
| 4 |
T
The Paper Store
|
-5.7% |
| 5 | E Earthbound Trading Co. | -12.7% |
| 6 |
A
Alvin's Island
|
-9.9% |
| 7 |
P
Painted Tree Boutiques
|
-38.1% |
| 8 |
S
Sunsations
|
-15.9% |
| 9 | V Vance Outdoors | -2.3% |
| 10 |
B
Banner's Hallmark Shop
|
-42.7% |
Share of tracked category spend, indexed
Store footprint
Store map
98 tracked The Paper Store locations across 9 US states.
Tracked stores by state
- Massachusetts 39
- Connecticut 12
- Florida 11
- New Hampshire 10
- New Jersey 8
- New York 7
- Rhode Island 6
- Maine 4
- Alabama 1
Customer overlap
Who shops at The Paper Store
Tracked chains The Paper Store customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Clements' Marketplace
39
Clements' Marketplace
39
P
People's Credit Union
30
N
Newport NS Commissary
28
D
Dave's Marketplace
27
Dave's Marketplace
27
More trends