Growth
The Paper Store against its category
The biggest tracked US gift shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Paper Store's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
-7.9% |
| 2 |
B
BoxLunch
|
-11.6% |
| 3 | W WinStar World Casino and Resort | - |
| 4 |
A
Alvin's Island
|
-16.4% |
| 5 | V VIP Smoke Shop | -32.3% |
| 6 |
T
The Paper Store
|
-2.4% |
| 7 | V Vance Outdoors | -15.0% |
| 8 | D Disney Springs Marketplace | -12.2% |
| 9 |
P
POP Mart
|
- |
| 10 | B Bronner's CHRISTmas Wonderland | -11.9% |
Share of tracked category spend, indexed
Store footprint
Store map
52 tracked The Paper Store locations across 8 US states.
Tracked stores by state
- Massachusetts 15
- Florida 10
- Connecticut 7
- New Jersey 6
- Maine 4
- New Hampshire 4
- New York 3
- Rhode Island 3
Customer overlap
Who shops at The Paper Store
Tracked chains The Paper Store customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
Newport NS Commissary
42
D
Dave's Marketplace
37
Dave's Marketplace
37
C
Clements' Marketplace
35
Clements' Marketplace
35
T
The FRED Center
35
J
Jordan's Furniture
33
Jordan's Furniture
33
More trends