Trends · data through September 2026

Baby & Kids in Massachusetts

Iceflower tracks 54 stores from 16 baby & kids in Massachusetts. Janie and Jack grew fastest over the last year, ahead of Carter's and The Children's Place.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
54
Consumer panel
130M+

Growth ranking

Fastest-growing tracked baby & kids

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Janie and Jack and Carter's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 J Janie and Jack logo Janie and Jack - +9.8%
2 C Carter's logo Carter's - +7.8%
3 T The Children's Place logo The Children's Place - +1.0%
  • Carter's
  • The Children's Place
  • Janie and Jack
  • The Nutshell
  • Peachtree Kids
  • Caline for Kids
  • Pottery Barn Kids
  • Other tracked chains

Store footprint

Store map

54 tracked store locations in Massachusetts. The 7 largest tracked chains are highlighted.

  • Carter's (24)
  • The Children's Place (11)
  • Janie and Jack (5)
  • The Nutshell (1)
  • Peachtree Kids (1)
  • Caline for Kids (1)
  • Pottery Barn Kids (1)
  • Other tracked chains

Top tracked chains by store count

More trends

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