Trends · data through July 2026

Retail & consumer trends in Massachusetts

Iceflower tracks 9,466 stores from 4,239 retail and consumer chains in Massachusetts. Value Village grew fastest over the last year, ahead of Five Below and Chick-fil-A.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
4,239
Tracked stores
9,466
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Value Village and Five Below sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Value Village logo Value Village ▲9 +18.3%
2 F Five Below logo Five Below ▲10 +17.9%
3 C Chick-fil-A logo Chick-fil-A ▲3 +16.3%
4 H Hobby Lobby logo Hobby Lobby ▲11 +14.9%
5 B Burlington logo Burlington ▲8 +13.9%
6 C Costco logo Costco ▲3 +13.6%
7 J Jersey Mike's Subs logo Jersey Mike's Subs ▲1 +13.4%
8 H H Mart logo H Mart ▲3 +12.8%
9 D DoubleTree by Hilton logo DoubleTree by Hilton ▲8 +12.6%
10 T Taco Bell logo Taco Bell ▲7 +12.4%
11 S Stop N Save ▲12 +11.7%
12 D Dollar Tree logo Dollar Tree ▲7 +11.3%
13 K Kappy's Fine Wine & Spirits logo Kappy's Fine Wine & Spirits ▲4 +11.0%
14 L Liquors 44 ▼1 +9.6%
15 R Residence Inn logo Residence Inn ▲7 +9.3%

Store footprint

Store map

9,466 tracked store locations in Massachusetts, colored by category group.

Top tracked chains by store count

More trends

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