Growth
H&M against its category
The biggest tracked US fast fashion chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks H&M's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
H&M
|
+5.1% |
| 2 |
Z
Zara
|
+17.7% |
| 3 |
W
Windsor Fashions
|
+18.9% |
| 4 |
P
Primark
|
+11.8% |
| 5 |
C
Charlotte Russe
|
- |
| 6 | D Discovery Clothing Company | - |
| 7 |
M
MadRag
|
+17.7% |
| 8 | Q Q | - |
| 9 |
M
Mango
|
+18.7% |
| 10 |
F
Forever 21
|
-97.3% |
Share of tracked category spend, indexed
Store footprint
Store map
128 tracked H&M locations across 34 US states and DC.
Tracked stores by state
- California 17
- New York 17
- Texas 10
- Florida 6
- Illinois 6
- Missouri 6
- Pennsylvania 6
- Colorado 5
- New Jersey 5
- North Carolina 4
- Ohio 4
- District of Columbia 3
- Maryland 3
- Virginia 3
- Washington 3
- Alabama 2
- Arizona 2
- Kentucky 2
- Massachusetts 2
- Michigan 2
- Minnesota 2
- Nevada 2
- Oregon 2
- Tennessee 2
- Utah 2
- Connecticut 1
- Indiana 1
- Kansas 1
- Louisiana 1
- Nebraska 1
- New Mexico 1
- Oklahoma 1
- South Carolina 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at H&M
Tracked chains H&M customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends