Growth
H&M against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks H&M's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.2% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
110 tracked H&M locations across 32 US states and DC.
Tracked stores by state
- California 15
- New York 12
- Texas 10
- Illinois 6
- Florida 5
- Pennsylvania 5
- Colorado 4
- Missouri 4
- North Carolina 4
- New Jersey 4
- Ohio 4
- District of Columbia 3
- Maryland 3
- Virginia 3
- Washington 3
- Alabama 2
- Arizona 2
- Massachusetts 2
- Nevada 2
- Oregon 2
- Tennessee 2
- Utah 2
- Connecticut 1
- Indiana 1
- Kansas 1
- Louisiana 1
- Michigan 1
- Minnesota 1
- Nebraska 1
- New Mexico 1
- Oklahoma 1
- South Carolina 1
- Wisconsin 1
Customer overlap
Who shops at H&M
Tracked chains H&M customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends