Growth
Zales against its category
The biggest tracked US jewelry store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Zales's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kay Jewelers
|
-1.0% |
| 2 |
J
Jared
|
-4.8% |
| 3 |
Z
Zales
|
-4.8% |
| 4 |
T
Tiffany & Co.
|
-10.6% |
| 5 |
C
Cartier
|
+19.2% |
| 6 |
J
James Avery Artisan Jewelry
|
+2.2% |
| 7 | D Diamonds Direct | -3.4% |
| 8 |
D
David Yurman
|
+12.8% |
| 9 |
S
Shane Co.
|
+7.4% |
| 10 |
H
Helzberg Diamonds
|
-5.5% |
Share of tracked category spend, indexed
Store footprint
Store map
432 tracked Zales locations across 44 US states.
Tracked stores by state
- Texas 78
- Florida 40
- California 32
- North Carolina 19
- Virginia 18
- Georgia 17
- Pennsylvania 17
- Ohio 13
- Tennessee 13
- Alabama 12
- Colorado 12
- Louisiana 11
- New Jersey 11
- New York 10
- Arizona 9
- Illinois 9
- Michigan 9
- Indiana 8
- Maryland 8
- Nevada 8
- South Carolina 8
- Oklahoma 7
- Kentucky 6
- Washington 6
- Delaware 5
- Mississippi 5
- Missouri 4
- New Mexico 4
- Oregon 4
- West Virginia 4
- Arkansas 3
- Connecticut 3
- Hawaii 3
- Alaska 2
- Iowa 2
- Kansas 2
- Rhode Island 2
- Wisconsin 2
- Idaho 1
- Massachusetts 1
- Maine 1
- Minnesota 1
- North Dakota 1
- New Hampshire 1
Customer overlap
Who shops at Zales
Tracked chains Zales customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Schofield Barracks Main Exchange
41
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