Growth
Zales against its category
The biggest tracked US jewelry stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Zales's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pandora
|
+0.3% |
| 2 |
K
Kay Jewelers
|
+2.2% |
| 3 |
T
Tiffany & Co.
|
-2.7% |
| 4 |
P
Piercing Pagoda
|
-3.3% |
| 5 |
K
Kendra Scott
|
-3.9% |
| 6 |
J
James Avery Artisan Jewelry
|
+3.5% |
| 7 |
J
Jared
|
+10.1% |
| 8 |
D
David Yurman
|
+15.6% |
| 9 |
S
Shane Co.
|
+5.7% |
| 10 | C Cartier | -19.5% |
| 11 |
Z
Zales
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Zales locations across 6 US states.
Tracked stores by state
- Virginia 5
- California 2
- Texas 2
- Idaho 1
- North Carolina 1
- South Carolina 1
Customer overlap
Who shops at Zales
Tracked chains Zales customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Schofield Barracks
53
Schofield Barracks
53
H
Helzberg Diamonds
50
Helzberg Diamonds
50
S
Schofield Barracks Main Exchange
47
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