Growth
Apple against its category
The biggest tracked US electronics stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Apple's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Best Buy
|
-3.1% |
| 2 |
T
T-Mobile
|
-0.0% |
| 3 |
A
Apple
|
-10.3% |
| 4 |
G
GameStop
|
- |
| 5 |
M
Micro Center
|
+18.3% |
| 6 |
V
Verizon
|
-6.2% |
| 7 |
A
AT&T Store
|
-3.3% |
| 8 | I Ifixubreak HEB | +16.3% |
| 9 |
M
Metro by T-Mobile
|
-8.6% |
| 10 |
A
Abt Electronics
|
+3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
182 tracked Apple locations across 40 US states and DC.
Tracked stores by state
- California 32
- Florida 13
- Texas 13
- New York 10
- Ohio 9
- Pennsylvania 8
- New Jersey 7
- Virginia 7
- Illinois 6
- Michigan 6
- Georgia 5
- Maryland 5
- Tennessee 5
- Washington 5
- Colorado 4
- Nevada 4
- Arizona 3
- Connecticut 3
- Kentucky 3
- Massachusetts 3
- North Carolina 3
- Utah 3
- Wisconsin 3
- Alabama 2
- Louisiana 2
- Oklahoma 2
- Oregon 2
- Arkansas 1
- District of Columbia 1
- Delaware 1
- Hawaii 1
- Iowa 1
- Idaho 1
- Indiana 1
- Kansas 1
- Maine 1
- Minnesota 1
- Mississippi 1
- Nebraska 1
- New Hampshire 1
- South Carolina 1
Customer overlap
Who shops at Apple
Tracked chains Apple customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Draeger's Market
90
Draeger's Market
90
W
Woodlands Market
87
G
Good Earth Natural Foods
79
M
Major Food Group
75
Major Food Group
75
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