Growth
Apple against its category
The biggest tracked US electronics store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Apple's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Best Buy
|
-1.7% |
| 2 |
A
Apple
|
-3.5% |
| 3 |
M
Micro Center
|
+10.7% |
| 4 | B Batteries Plus Bulbs | +2.0% |
| 5 |
A
Abt Electronics
|
-7.2% |
| 6 |
U
uBreakiFix
|
-21.5% |
| 7 | E Electronic Express | -7.9% |
| 8 |
B
B&H Photo Video
|
+18.5% |
| 9 | A Apple Lenox Square | +10.0% |
| 10 | M Mike's Camera | - |
Share of tracked category spend, indexed
Store footprint
Store map
206 tracked Apple locations across 40 US states and DC.
Tracked stores by state
- California 45
- Florida 14
- Texas 14
- New York 11
- Ohio 9
- Pennsylvania 8
- Michigan 7
- New Jersey 7
- Virginia 7
- Massachusetts 6
- Colorado 5
- Georgia 5
- Illinois 5
- Maryland 5
- Nevada 5
- Tennessee 5
- Washington 5
- Utah 4
- Arizona 3
- Connecticut 3
- Kentucky 3
- North Carolina 3
- New Hampshire 3
- Wisconsin 3
- Alabama 2
- Louisiana 2
- Oklahoma 2
- Oregon 2
- Arkansas 1
- District of Columbia 1
- Delaware 1
- Hawaii 1
- Iowa 1
- Idaho 1
- Indiana 1
- Kansas 1
- Maine 1
- Minnesota 1
- Mississippi 1
- Nebraska 1
- South Carolina 1
Customer overlap
Who shops at Apple
Tracked chains Apple customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Horizon Vista Market
93
L
Lunardi's Markets
75
Lunardi's Markets
75
D
Draeger's Market
69
Draeger's Market
69
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