Growth
Rally House against its category
The biggest tracked US team & fan merchandise chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rally House's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
Lids
|
+1.0% |
| 2 |
R
Rally House
|
-0.5% |
| 3 |
P
Pro Image Sports
|
-3.5% |
| 4 |
A
Alumni Hall
|
+5.2% |
| 5 | J Just Sports | - |
| 6 |
T
The BFLO Store
|
+16.9% |
| 7 |
V
VolShop
|
-6.1% |
| 8 |
P
Packers Pro Shop
|
-12.3% |
| 9 | D Dallas Cowboys Pro Shop | - |
| 10 | S Sports Fever | -17.3% |
Share of tracked category spend, indexed
Store footprint
Store map
281 tracked Rally House locations across 27 US states.
Tracked stores by state
- Pennsylvania 37
- Texas 36
- Ohio 33
- Michigan 29
- Missouri 24
- Kansas 16
- Illinois 15
- Indiana 13
- Oklahoma 11
- Iowa 9
- New Jersey 9
- Kentucky 7
- Colorado 6
- Wisconsin 6
- Arkansas 5
- Minnesota 5
- New York 4
- Arizona 3
- Louisiana 3
- Nebraska 3
- Alabama 1
- Florida 1
- Maryland 1
- North Carolina 1
- South Carolina 1
- Virginia 1
- West Virginia 1
Customer overlap
Who shops at Rally House
Tracked chains Rally House customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Great American Ball Park
45
M
McCaffery's Food Markets
43
McCaffery's Food Markets
43
More trends