Trends · data through September 2026

Retail trends in Iowa City, IA

Iceflower tracks 179 stores from 155 retail chains in Iowa City, IA. Dollar Tree grew fastest over the last year, ahead of Walmart and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
155
Tracked stores
179
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Walmart sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree - +7.9%
2 W Walmart logo Walmart - +2.3%
3 D Dollar General logo Dollar General - +0.5%
4 G Goodwill logo Goodwill - -5.1%
  • Discount Store
  • Thrift Stores
  • Sporting Goods Store
  • Women's Contemporary
  • Vape & Tobacco Shops
  • Big-Box & General Merchandise
  • Bookstore
  • Other categories

Store footprint

Store map

179 tracked store locations in Iowa City, IA, colored by category.

  • Discount Store (16)
  • Thrift Stores (14)
  • Sporting Goods Store (8)
  • Women's Contemporary (7)
  • Vape & Tobacco Shops (7)
  • Big-Box & General Merchandise (6)
  • Bookstore (6)
  • Other categories

Top tracked chains by store count

More trends

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