Trends · data through July 2026

Retail trends in Iowa City, IA

Iceflower tracks 94 stores from 80 retail chains in Iowa City, IA. Dollar General grew fastest over the last year, ahead of Dollar Tree and Walmart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
80
Tracked stores
94
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar General logo Dollar General - +9.2%
2 D Dollar Tree logo Dollar Tree - +3.6%
3 W Walmart logo Walmart - -1.1%
  • Clothing Store
  • Department Store
  • Discount Store
  • Second Hand Shop
  • Art Craft Hobby Store
  • Sporting Goods Store
  • Shoe Store
  • Other categories

Store footprint

Store map

94 tracked store locations in Iowa City, IA, colored by category.

  • Clothing Store (20)
  • Department Store (14)
  • Discount Store (11)
  • Second Hand Shop (7)
  • Art Craft Hobby Store (6)
  • Sporting Goods Store (5)
  • Shoe Store (5)
  • Other categories

Top tracked chains by store count

More trends

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