Growth
Riddle's Jewelry against its category
The biggest tracked US jewelry store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Riddle's Jewelry's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
K
Kay Jewelers
|
-1.0% |
| 2 |
J
Jared
|
-4.8% |
| 3 |
Z
Zales
|
-4.8% |
| 4 |
T
Tiffany & Co.
|
-10.6% |
| 5 |
C
Cartier
|
+19.2% |
| 6 |
J
James Avery Artisan Jewelry
|
+2.2% |
| 7 | D Diamonds Direct | -3.4% |
| 8 |
D
David Yurman
|
+12.8% |
| 9 |
S
Shane Co.
|
+7.4% |
| 10 |
H
Helzberg Diamonds
|
-5.5% |
| 30 | R Riddle's Jewelry | +13.9% |
Share of tracked category spend, indexed
Store footprint
Store map
28 tracked Riddle's Jewelry locations across 10 US states.
Tracked stores by state
- Iowa 6
- Montana 5
- North Dakota 3
- Nebraska 3
- Wyoming 3
- Colorado 2
- Minnesota 2
- South Dakota 2
- Kansas 1
- Missouri 1
Customer overlap
Who shops at Riddle's Jewelry
Tracked chains Riddle's Jewelry customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends