Trends · data through September 2026

Retail trends in Des Moines-West Des Moines, IA

Iceflower tracks 942 stores from 647 retail chains in Des Moines-West Des Moines, IA. Hobby Lobby grew fastest over the last year, ahead of Goodwill and Victoria's Secret.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
647
Tracked stores
942
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hobby Lobby and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hobby Lobby logo Hobby Lobby - +19.0%
2 G Goodwill logo Goodwill ▲2 +18.1%
3 V Victoria's Secret logo Victoria's Secret ▲2 +16.7%
4 T The Salvation Army Family Store & Donation Center logo The Salvation Army Family Store & Donation Center ▲4 +12.6%
5 S Sunglass Hut logo Sunglass Hut ▲2 +11.9%
6 R Ross Dress for Less logo Ross Dress for Less - +10.1%
7 T Target logo Target - +9.5%
8 K Kay Jewelers logo Kay Jewelers ▲2 +8.6%
9 B Boot Barn logo Boot Barn ▼1 +7.7%
10 S Staples logo Staples ▲2 +7.6%
11 D Dollar Tree logo Dollar Tree - +7.4%
12 V Van Wall Equipment logo Van Wall Equipment ▲1 +5.2%
13 A American Eagle logo American Eagle - +4.5%
14 L Lowe's Home Improvement logo Lowe's Home Improvement ▲1 +3.3%
15 M Many Hands Thrift Market ▲1 +3.0%

Store footprint

Store map

942 tracked store locations in Des Moines-West Des Moines, IA, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in fashion, apparel and footwear? See consumer transaction data for fashion, apparel and footwear →