Trends · data through July 2026

Retail trends in Des Moines-West Des Moines, IA

Iceflower tracks 519 stores from 294 retail chains in Des Moines-West Des Moines, IA. Hobby Lobby grew fastest over the last year, ahead of Goodwill and Family Dollar.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
294
Tracked stores
519
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hobby Lobby and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hobby Lobby logo Hobby Lobby ▲1 +19.8%
2 G Goodwill logo Goodwill - +19.6%
3 F Family Dollar logo Family Dollar ▲5 +18.5%
4 M Many Hands Thrift Market ▲1 +13.5%
5 D Dollar Tree logo Dollar Tree ▲1 +12.9%
6 V Victoria's Secret logo Victoria's Secret ▲3 +10.6%
7 T The Salvation Army Family Store & Donation Center logo The Salvation Army Family Store & Donation Center - +6.2%
8 M Maurices logo Maurices ▲1 +5.2%
9 T Target logo Target - +4.5%
10 B BomgaarsSupply logo BomgaarsSupply - +4.3%
11 A Ace Hardware logo Ace Hardware - +4.2%
12 J Journeys logo Journeys ▲1 +3.8%
13 T Tractor Supply Co. logo Tractor Supply Co. ▲1 +3.7%
14 D Dollar General logo Dollar General ▲1 +1.8%
15 F Flowerama logo Flowerama ▲1 +1.6%

Store footprint

Store map

519 tracked store locations in Des Moines-West Des Moines, IA, colored by category.

Top tracked chains by store count

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