Trends · data through September 2026

Retail trends in Omaha, NE-IA

Iceflower tracks 836 stores from 507 retail chains in Omaha, NE-IA. Hobby Lobby grew fastest over the last year, ahead of Rally House and Five Below.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
507
Tracked stores
836
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hobby Lobby and Rally House sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Hobby Lobby logo Hobby Lobby ▲2 +17.9%
2 R Rally House logo Rally House ▲1 +17.8%
3 F Five Below logo Five Below ▲3 +16.6%
4 W Westlake Ace Hardware logo Westlake Ace Hardware ▲3 +14.6%
5 A Ace Hardware logo Ace Hardware ▲5 +13.5%
6 B Barnes & Noble logo Barnes & Noble ▲1 +13.4%
7 H Harbor Freight Tools logo Harbor Freight Tools ▲1 +12.9%
8 V Victoria's Secret logo Victoria's Secret ▲2 +10.8%
9 L Lids logo Lids - +10.5%
10 T Tractor Supply Co. logo Tractor Supply Co. - +9.5%
11 J Journeys logo Journeys ▲1 +8.7%
12 D Dollar General logo Dollar General ▲1 +8.1%
13 T The Cannabis Factory - +6.7%
14 M Michaels logo Michaels - +5.9%
15 B BomgaarsSupply logo BomgaarsSupply ▲1 +5.5%

Store footprint

Store map

836 tracked store locations in Omaha, NE-IA, colored by category.

Top tracked chains by store count

More trends

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