Trends · data through September 2026

Retail trends in Waterloo-Cedar Falls, IA

Iceflower tracks 272 stores from 217 retail chains in Waterloo-Cedar Falls, IA. Goodwill grew fastest over the last year, ahead of Hobby Lobby and P&K Midwest.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
217
Tracked stores
272
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and Hobby Lobby sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Goodwill logo Goodwill ▲1 +16.8%
2 H Hobby Lobby logo Hobby Lobby - +16.4%
3 P P&K Midwest logo P&K Midwest - +8.8%
4 D Dollar Tree logo Dollar Tree - +4.3%
5 D Dollar General logo Dollar General - +3.6%
6 W Walmart logo Walmart - -2.4%
7 F Family Dollar logo Family Dollar - -2.8%
8 N Norbys Farm Fleet logo Norbys Farm Fleet ▼1 -45.9%
  • Discount Store
  • Specialty Store
  • Furniture Store
  • Thrift Stores
  • Home Improvement Center
  • Sporting Goods Store
  • Art Craft Hobby Store
  • Other categories

Store footprint

Store map

272 tracked store locations in Waterloo-Cedar Falls, IA, colored by category.

  • Discount Store (39)
  • Specialty Store (18)
  • Furniture Store (17)
  • Thrift Stores (15)
  • Home Improvement Center (13)
  • Sporting Goods Store (13)
  • Art Craft Hobby Store (12)
  • Other categories

Top tracked chains by store count

  • 1 D Dollar General logo Dollar General 21
  • 2 D Dollar Tree logo Dollar Tree 8
  • 3 F Family Dollar logo Family Dollar 6
  • 4 G Goodwill logo Goodwill 5
  • 5 W Walmart logo Walmart 3
  • 6 N Norbys Farm Fleet logo Norbys Farm Fleet 3
  • 7 P P&K Midwest logo P&K Midwest 3
  • 8 H Hobby Lobby logo Hobby Lobby 3
  • 9 G Greenleaf Tobacco & Vape 3
  • 10 T Thompson Shoes 2
  • 11 B Bath & Body Works logo Bath & Body Works 2
  • 12 S Spahn & Rose Lumber Co. 2
  • 13 F Flowerama logo Flowerama 2
  • 14 S Sherwin-Williams logo Sherwin-Williams 2
  • 15 B BMC Aggregates LC 2
  • 16 M Menards logo Menards 2
  • 17 T Target logo Target 2
  • 18 T Trinkets & Togs 2
  • 19 G Grain & Thread 1
  • 20 M Meyers Nursery 1
  • 21 P PPG Paints 1
  • 22 N National Dance Academy 1
  • 23 Y Your CBD Store 1
  • 24 T The Prairie Bee 1
  • 25 F FreedomWorks Fireworks 1
  • 26 A Accretion Discs 1
  • 27 R RC Hobby House 1
  • 28 F Fiesta Fashion 1
  • 29 F Flora Design Studio 1
  • 30 C Caboose Stop Hobbies 1
  • 31 P Pink Luna Co. 1
  • 32 M Merry's Stitchins 1
  • 33 M Mud and Honey 1
  • 34 A Arona Home Essentials logo Arona Home Essentials 1
  • 35 U UnityPoint at Home 1
  • 36 S Studded With Love 1
  • 37 S Simply Chic 1
  • 38 R Reverie & Relics 1
  • 39 F Five Below logo Five Below 1
  • 40 C Central Iowa Vapors 1
  • 41 B Benton Building Center 1
  • 42 L Limited Edition Comics & Collectibles 1
  • 43 B Bancroft's Flowers 1
  • 44 D Dew on the Roses Greenhouse 1
  • 45 F Furniture and More 1
  • 46 M Mattress By Appointment 1
  • 47 C Cook's Outdoors 1
  • 48 V Vintage Iron Co. 1
  • 49 N National Cigar Store 1
  • 50 B Bob's Guitars 1

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