Growth
Bluemercury against its category
The biggest tracked US beauty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bluemercury's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
+0.1% |
| 2 |
B
Bath & Body Works
|
-2.7% |
| 3 |
S
SEPHORA
|
-0.8% |
| 4 |
S
Sally Beauty
|
-4.6% |
| 5 |
C
CosmoProf
|
-2.9% |
| 6 |
S
SalonCentric
|
-4.4% |
| 7 | S Super Beauty | +3.7% |
| 8 |
B
Buff City Soap
|
-2.6% |
| 9 |
M
MAC Cosmetics
|
-6.6% |
| 10 | B Beauty Depot | +11.6% |
| 28 |
B
Bluemercury
|
-19.1% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Bluemercury locations across 10 US states and DC.
Tracked stores by state
- Virginia 3
- North Carolina 2
- Pennsylvania 2
- District of Columbia 1
- Florida 1
- Illinois 1
- Maryland 1
- New Jersey 1
- New York 1
- Ohio 1
- South Carolina 1
Customer overlap
Who shops at Bluemercury
Tracked chains Bluemercury customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Walter Stewart's Market
100
D
Darien Sport Shop
83
J
J.McLaughlin
47
Z
Zitomer
44
C
Citarella
44
Citarella
44
G
GDC Home
42
B
Bergdorf Goodman
41
Bergdorf Goodman
41
W
Woo Skincare & Cosmetics
37
More trends