Growth
Bluemercury against its category
The biggest tracked US beauty store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bluemercury's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
U
Ulta Beauty
|
+2.0% |
| 2 |
S
Sally Beauty
|
-1.8% |
| 3 |
C
CosmoProf
|
-5.5% |
| 4 |
S
SalonCentric
|
+3.1% |
| 5 |
B
Beauty Master
|
+15.8% |
| 6 | S Super Beauty | -3.9% |
| 7 |
B
Beauty 4U
|
-5.3% |
| 8 |
B
Bluemercury
|
-4.7% |
| 9 |
A
Armstrong McCall
|
+19.2% |
| 10 | B Beauty Depot | -3.9% |
Share of tracked category spend, indexed
Store footprint
Store map
166 tracked Bluemercury locations across 27 US states and DC.
Tracked stores by state
- California 26
- New Jersey 15
- Florida 14
- Illinois 12
- New York 11
- Texas 10
- Virginia 9
- Connecticut 8
- Massachusetts 8
- Maryland 7
- District of Columbia 6
- Pennsylvania 6
- Arizona 4
- Georgia 4
- North Carolina 4
- South Carolina 4
- Washington 3
- Indiana 2
- Ohio 2
- Oregon 2
- Wisconsin 2
- Kansas 1
- Louisiana 1
- Michigan 1
- Minnesota 1
- Nevada 1
- Oklahoma 1
- Rhode Island 1
Customer overlap
Who shops at Bluemercury
Tracked chains Bluemercury customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Walter Stewart's Market
100
D
Darien Sport Shop
93
B
Bergdorf Goodman
52
Bergdorf Goodman
52
G
GDC Home
48
GDC Home
48
C
Citarella
46
Citarella
46
V
Valentina
45
K
Kramer Foods
45
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