Growth
Lush against its category
The biggest tracked US personal care chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lush's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Buff City Soap
|
-5.5% |
| 2 |
L
Lush
|
+14.2% |
| 3 | M Magnolia Soap and Bath Co | - |
| 4 |
N
Naples Soap Company
|
+13.0% |
| 5 |
S
smallflower.com
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
141 tracked Lush locations across 40 US states.
Tracked stores by state
- California 18
- Texas 16
- Florida 8
- Illinois 7
- New Jersey 7
- New York 6
- Maryland 5
- Michigan 5
- Ohio 5
- Pennsylvania 5
- Nevada 4
- Washington 4
- Colorado 3
- Connecticut 3
- Massachusetts 3
- Minnesota 3
- Missouri 3
- North Carolina 3
- Virginia 3
- Wisconsin 3
- Alabama 2
- Arizona 2
- Kentucky 2
- Oklahoma 2
- Oregon 2
- South Carolina 2
- Utah 2
- Alaska 1
- Arkansas 1
- Delaware 1
- Georgia 1
- Idaho 1
- Indiana 1
- Louisiana 1
- Maine 1
- North Dakota 1
- New Hampshire 1
- New Mexico 1
- Rhode Island 1
- Tennessee 1
Customer overlap
Who shops at Lush
Tracked chains Lush customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Oliver's Market
100
K
Kenwood Towne Centre
86
A
Ambiance Nail Spa
73
J
Jungle Jims
67
Jungle Jims
67
More trends