Growth
Hand & Stone against its category
The biggest tracked US massage therapy chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hand & Stone's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Massage Heights
|
-9.0% |
| 2 |
H
Hand & Stone
|
+1.1% |
| 3 | U Unwind Wellness | +5.5% |
| 4 | M Massage Etoile | - |
| 5 | D Discover Touch | - |
| 6 | R Relax Station | +0.8% |
| 7 | O Oriental Chi | -15.6% |
| 8 | P Pure Massage | -7.8% |
| 9 | Z Zen Massage | -12.4% |
| 10 | P Professional Massage | -14.7% |
Share of tracked category spend, indexed
Store footprint
Store map
55 tracked Hand & Stone locations across 23 US states.
Tracked stores by state
- Florida 9
- North Carolina 6
- New Jersey 6
- Texas 6
- California 3
- Colorado 3
- Ohio 3
- Pennsylvania 3
- Utah 2
- Arizona 1
- Illinois 1
- Indiana 1
- Kansas 1
- Massachusetts 1
- Maryland 1
- Michigan 1
- Minnesota 1
- Missouri 1
- New Hampshire 1
- Oregon 1
- Tennessee 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Hand & Stone
Tracked chains Hand & Stone customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Walt Churchill's Market
20
V
Velvet Nail Bar
12
G
GIANT Fuel Stop
9
GIANT Fuel Stop
9
D
Don Julio Mexican Restaurant
8
I
Inside the Five Brewing Co.
7
D
Dr Philips Center of the Performing Arts
6
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