Trends · data through July 2026

Health & Beauty trends in Santa Cruz-Watsonville, CA

Iceflower tracks 17 stores from 7 health & beauty chains in Santa Cruz-Watsonville, CA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
7
Tracked stores
17
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Walgreens and CVS Pharmacy sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Walgreens logo Walgreens - +6.4%
2 C CVS Pharmacy logo CVS Pharmacy - +5.8%
  • Pharmacy
  • Gym
  • Alternative Medicine
  • Spa
  • Beauty Store
  • Healthcare Location
  • Other categories

Store footprint

Store map

17 tracked store locations in Santa Cruz-Watsonville, CA, colored by category.

  • Pharmacy (12)
  • Gym (1)
  • Alternative Medicine (1)
  • Spa (1)
  • Beauty Store (1)
  • Healthcare Location (1)
  • Other categories

Top tracked chains by store count

More trends

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