Trends · data through July 2026

Health & Beauty trends in Bakersfield-Delano, CA

Iceflower tracks 309 stores from 233 health & beauty chains in Bakersfield-Delano, CA. Bath & Body Works grew fastest over the last year, ahead of Sally Beauty and Planet Fitness.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
233
Tracked stores
309
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Bath & Body Works and Sally Beauty sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Bath & Body Works logo Bath & Body Works - +19.5%
2 S Sally Beauty logo Sally Beauty - +12.9%
3 P Planet Fitness logo Planet Fitness ▲1 +1.6%
4 G Great Clips logo Great Clips ▲1 -2.9%
5 C CosmoProf logo CosmoProf - -2.9%
6 C CVS Pharmacy logo CVS Pharmacy ▼1 -8.6%
7 K Kern Radiology Memorial Medical Plaza ▼1 -22.7%
8 R Rite Aid logo Rite Aid - -53.4%

Store footprint

Store map

309 tracked store locations in Bakersfield-Delano, CA, colored by category.

Top tracked chains by store count

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