Growth
MAC Cosmetics against its category
The biggest tracked US makeup & cosmetics by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks MAC Cosmetics's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
SEPHORA
|
+0.3% |
| 2 |
M
MAC Cosmetics
|
-10.0% |
| 3 | T The Cosmetics Company Store | -10.8% |
| 4 |
M
Merle Norman Cosmetic Studio
|
+5.0% |
| 5 |
N
Nail Tek
|
-0.0% |
| 6 | L Lebanon-Monticello Merle Norman Cosmetics and Facial Spa | +16.1% |
| 7 |
C
Cos Bar
|
-5.4% |
| 8 |
M
Merle Norman
|
-41.0% |
| 9 |
A
Avon
|
- |
| 10 | M Merle Norman Cosmetics | -13.8% |
Share of tracked category spend, indexed
Store footprint
Store map
88 tracked MAC Cosmetics locations across 24 US states.
Tracked stores by state
- California 25
- Florida 10
- Texas 9
- Georgia 4
- Illinois 4
- Massachusetts 3
- Maryland 3
- New Jersey 3
- New York 3
- Oregon 3
- Utah 3
- Washington 3
- Arizona 2
- Ohio 2
- Pennsylvania 2
- Colorado 1
- Connecticut 1
- Idaho 1
- Indiana 1
- Michigan 1
- Nevada 1
- Oklahoma 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at MAC Cosmetics
Tracked chains MAC Cosmetics customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Speaking Rock Entertainment
83
S
Speaking Rock
63
More trends