Trends · data through September 2026

Beauty Stores in California

Iceflower tracks 1,152 stores from 336 beauty store chains in California. Diamond Beauty Supply grew fastest over the last year, ahead of Bluemercury and Best City Nails.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
336
Tracked stores
1,152
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Diamond Beauty Supply and Bluemercury sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Diamond Beauty Supply ▲1 +19.6%
2 B Bluemercury logo Bluemercury - +15.0%
3 B Best City Nails ▲2 +14.8%
4 L Luxury Perfumes ▼1 +11.9%
5 P Pink Beauty Supply ▲1 +9.8%
6 U Ulta Beauty logo Ulta Beauty - +4.2%
7 E Ebony Beauty Supply - +4.1%
8 S SalonCentric logo SalonCentric - +3.8%
9 B Beauty World - +3.5%
10 B Beauty Supply Warehouse - +1.0%
11 S Sally Beauty logo Sally Beauty - -0.5%
12 C CosmoProf logo CosmoProf - -0.9%
13 S Shibuyala - -2.3%
14 K Kut N Beauty ▼1 -7.7%
15 C CDC Beauty Supply - -9.9%
  • Ulta Beauty
  • Sally Beauty
  • CosmoProf
  • SalonCentric
  • Bluemercury
  • Bobo's Beauty Supply
  • CDC Beauty Supply
  • Other tracked chains

Store footprint

Store map

1,152 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Ulta Beauty (186)
  • Sally Beauty (271)
  • CosmoProf (153)
  • SalonCentric (108)
  • Bluemercury (26)
  • Bobo's Beauty Supply (2)
  • CDC Beauty Supply (4)
  • Other tracked chains

Top tracked chains by store count

  • 1 S Sally Beauty logo Sally Beauty 271
  • 2 U Ulta Beauty logo Ulta Beauty 186
  • 3 C CosmoProf logo CosmoProf 153
  • 4 S SalonCentric logo SalonCentric 108
  • 5 B Bluemercury logo Bluemercury 26
  • 6 P Planet Beauty logo Planet Beauty 20
  • 7 K Kut N Beauty 6
  • 8 E Ebony Beauty Supply 6
  • 9 L Luxury Perfumes 5
  • 10 W Wow Beauty Supply 4
  • 11 P Palace Beauty 4
  • 12 B Beauty Supply Warehouse 4
  • 13 C CDC Beauty Supply 4
  • 14 S Shibuyala 3
  • 15 B Best City Nails 3
  • 16 P Pink Beauty Supply 3
  • 17 D Diamond Beauty Supply 3
  • 18 B Beauty World 3
  • 19 A Angel Beauty Supply 3
  • 20 T Takashima 2
  • 21 B Beauty Club 2
  • 22 G Genesis Beauty Supply 2
  • 23 S Star Beauty 2
  • 24 J Joyce's Beauty Supply 2
  • 25 B Beauty 4U logo Beauty 4U 2
  • 26 B Black Diamond Beauty Supply 2
  • 27 T Tgif Beauty Supply 2
  • 28 K King's Beauty Supply 2
  • 29 B Beauty Plus 2
  • 30 B Bobo's Beauty Supply 2
  • 31 J James Beauty Supply 2
  • 32 F FaceGym logo FaceGym 2
  • 33 B Beauty Supply 2
  • 34 C Cosmetic World 2
  • 35 U Ultra Perfumes 2
  • 36 T The Detox Market logo The Detox Market 2
  • 37 F Fantasy Beauty Spa 2
  • 38 K King's Wigs & Beauty Supply 2
  • 39 M Maxim Beauty Supply & Salon 1
  • 40 S Sunny Beauty Supply 1
  • 41 P Princess Beauty Supply 1
  • 42 S Spa Nails Supply 1
  • 43 N Naeem Body Oil 1
  • 44 L Linda's Beauty Supply 1
  • 45 A Aesop Larchmont 1
  • 46 D Daren Perfume 1
  • 47 S Shiseido logo Shiseido 1
  • 48 P Planet Refills 1
  • 49 P Perfume Chalet 1
  • 50 L Lavish Aromatherapy 1

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