Growth ranking
Fastest-growing tracked vitamins & supplements
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Pure Nutrition and The Vitamin Shoppe sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | P Pure Nutrition | - | +5.1% |
| 2 |
T
The Vitamin Shoppe
|
- | +4.8% |
| 3 |
N
Nutrishop
|
- | -1.4% |
| 4 |
G
GNC
|
- | -4.4% |
| 5 | M Max Muscle Nutrition | - | -13.5% |
| 6 | V Vitamin World | - | -14.6% |
- GNC
- The Vitamin Shoppe
- Nutrishop
- Wholesale Nutrition Center
- Pure Nutrition
- Max Muscle Nutrition
- Vitamin World
- Other tracked chains
Store footprint
Store map
281 tracked store locations in California. The 7 largest tracked chains are highlighted.
- GNC (153)
- The Vitamin Shoppe (71)
- Nutrishop (18)
- Wholesale Nutrition Center (10)
- Pure Nutrition (3)
- Max Muscle Nutrition (16)
- Vitamin World (6)
- Other tracked chains
Top tracked chains by store count
-
1
G
-
2
T
-
3
N
- 4 M Max Muscle Nutrition 16
- 5 W Wholesale Nutrition Center 10
- 6 V Vitamin World 6
- 7 P Pure Nutrition 3
- 8 T Total Nutrition 2
- 9 F First Day 1
-
10
E
Earth Bar 1
More trends