Trends · data through September 2026

Thai, Vietnamese, Filipino & Hawaiian in the United States

Iceflower tracks 13,808 stores from 8,954 Thai, Vietnamese, Filipino & Hawaiian chains in the United States. Pho Ha grew fastest over the last year, ahead of Ono Hawaiian BBQ and Sunda.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
8,954
Tracked stores
13,808
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Thai, Vietnamese, Filipino & Hawaiian chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Pho Ha and Ono Hawaiian BBQ sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Pho Ha ▲8 +19.3%
2 O Ono Hawaiian BBQ logo Ono Hawaiian BBQ - +18.1%
3 S Sunda ▲9 +17.9%
4 P Poke Express ▲13 +17.5%
5 T Thanh Son Tofu ▲25 +15.6%
6 P Pho Ca Dao & Grill ▲12 +15.4%
7 P Poke House logo Poke House ▲12 +15.2%
8 H House of Pho ▲14 +14.1%
9 P Pho Lee Hoa Phat ▲22 +13.4%
10 H Hello Pho ▲10 +13.3%
11 T Thai Bistro ▲7 +12.9%
12 T Thai Thai Restaurant ▲12 +12.7%
13 T Thai Express logo Thai Express ▲7 +12.4%
14 M Miss Saigon ▲6 +12.2%
15 S Soup Shop ▲12 +11.8%
  • Jollibee
  • Mo' Bettahs Hawaiian Style Food
  • L&L Hawaiian Barbecue
  • Ono Hawaiian BBQ
  • Hawaiian Bros Island Grill
  • Hawkers Asian Street Food
  • Zao Asian Cafe
  • Other tracked chains

Store footprint

Store map

13,808 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Jollibee (74)
  • Mo' Bettahs Hawaiian Style Food (69)
  • L&L Hawaiian Barbecue (150)
  • Ono Hawaiian BBQ (100)
  • Hawaiian Bros Island Grill (63)
  • Hawkers Asian Street Food (9)
  • Zao Asian Cafe (19)
  • Other tracked chains

Top tracked chains by store count

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