Growth
Ruby Thai Kitchen against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ruby Thai Kitchen's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
38 tracked Ruby Thai Kitchen locations across 19 US states.
Tracked stores by state
- California 5
- Massachusetts 4
- Maryland 4
- New Jersey 4
- Washington 3
- Florida 2
- Pennsylvania 2
- South Carolina 2
- Texas 2
- Illinois 1
- Indiana 1
- Kentucky 1
- Minnesota 1
- North Carolina 1
- New Hampshire 1
- Nevada 1
- Ohio 1
- Oklahoma 1
- Rhode Island 1
Customer overlap
Who shops at Ruby Thai Kitchen
Tracked chains Ruby Thai Kitchen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Rowe's IGA Supermarket
100
Rowe's IGA Supermarket
100
J
Jacksonville BMX
92
T
That Fish Place - That Pet Place
57
R
Rowe's Supermarket
57
Rowe's Supermarket
57
S
Stauffers of Kissel Hill
44
Stauffers of Kissel Hill
44
E
eaves Burlington
37
eaves Burlington
37
O
Oregon Dairy
37
More trends