Growth
Ruby Thai Kitchen against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ruby Thai Kitchen's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
Share of tracked category spend, indexed
Store footprint
Store map
42 tracked Ruby Thai Kitchen locations across 19 US states.
Tracked stores by state
- Massachusetts 7
- California 6
- Maryland 4
- New Jersey 4
- Washington 3
- Florida 2
- Pennsylvania 2
- South Carolina 2
- Texas 2
- Illinois 1
- Indiana 1
- Kentucky 1
- Minnesota 1
- North Carolina 1
- New Hampshire 1
- Nevada 1
- Ohio 1
- Oklahoma 1
- Rhode Island 1
Customer overlap
Who shops at Ruby Thai Kitchen
Tracked chains Ruby Thai Kitchen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Rowe's IGA Supermarket
100
Rowe's IGA Supermarket
100
T
That Fish Place - That Pet Place
54
S
Stauffers of Kissel Hill
47
Stauffers of Kissel Hill
47
R
Rowe's Supermarket
47
Rowe's Supermarket
47
M
Megamart
35
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