Growth
Paris Banh Mi against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Paris Banh Mi's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 16 |
P
Paris Banh Mi
|
-10.6% |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked Paris Banh Mi locations across 19 US states.
Tracked stores by state
- Florida 10
- Colorado 3
- Michigan 3
- Ohio 3
- Oklahoma 3
- Kentucky 2
- North Carolina 2
- Texas 2
- Arizona 1
- California 1
- Georgia 1
- Iowa 1
- Idaho 1
- Missouri 1
- Nebraska 1
- New Jersey 1
- Pennsylvania 1
- South Carolina 1
- Tennessee 1
Customer overlap
Who shops at Paris Banh Mi
Tracked chains Paris Banh Mi customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Heine Brothers Coffee
100
Heine Brothers Coffee
100
V
ValuMarket
74
ValuMarket
74
S
Sunrise International Market
74
V
Viet Hoa Food Market
72
S
Sunergos Coffee
71
Sunergos Coffee
71
I
Idaho Capital Asian Market
71
D
Dragon King's Daughter
59
Dragon King's Daughter
59
C
C Fresh Market
50
R
Rainbow Blossom
42
More trends