Growth
Thai House against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai House's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 23 | T Thai House | -3.3% |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked Thai House locations across 21 US states.
Tracked stores by state
- California 8
- Florida 3
- Georgia 3
- Arizona 2
- Colorado 2
- Illinois 2
- North Carolina 2
- South Carolina 2
- Texas 2
- Washington 2
- Connecticut 1
- Kentucky 1
- Massachusetts 1
- Michigan 1
- Missouri 1
- New Jersey 1
- New York 1
- Oregon 1
- Tennessee 1
- Utah 1
- Virginia 1
Customer overlap
Who shops at Thai House
Tracked chains Thai House customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Marquette Food Co-op
100
S
Soelberg's Market
91
W
Windmaster Market
57
G
Georgetown Liquor Mart
55
H
Hood River Supply
52
S
Santee IGA
50
B
Birch Family Pharmacy
39
H
Hales Oil Stockton
36
C
Country Boy Brewing
35
S
Scott County Clerk
34
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