Growth
Thai Basil against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai Basil's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 27 | T Thai Basil | -5.6% |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked Thai Basil locations across 19 US states.
Tracked stores by state
- California 6
- Arizona 4
- Colorado 4
- Florida 4
- Connecticut 2
- Montana 2
- Virginia 2
- Idaho 1
- Illinois 1
- Indiana 1
- Michigan 1
- North Carolina 1
- New Jersey 1
- New York 1
- Oregon 1
- South Carolina 1
- Tennessee 1
- Vermont 1
- Wisconsin 1
Customer overlap
Who shops at Thai Basil
Tracked chains Thai Basil customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Town & Country Foods
100
S
Sacramento Natural Foods Co-op
85
D
Daybreak market
74
Daybreak market
74
G
Golden Ox Liquors
72
G
GreenStar Food Co-op
55
E
Encore Nails
48
T
The I Market #730
34
P
Pueblo Lindo
32
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