Growth
Thai Orchid against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai Orchid's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Thai Orchid locations across 12 US states.
Tracked stores by state
- Florida 2
- North Carolina 2
- New York 2
- California 1
- Georgia 1
- Indiana 1
- Michigan 1
- Oregon 1
- Pennsylvania 1
- Tennessee 1
- Texas 1
- Washington 1
Customer overlap
Who shops at Thai Orchid
Tracked chains Thai Orchid customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Shanahan's Pub & Grill
100
G
Grain Train Natural Foods Market
93
T
Tap Union Freehouse
78
U
Uptown Barrel Room
72
T
The Thirsty Sasquatch
72
B
Brickhouse Bar & Grill
71
A
Amaro's Table
63
Amaro's Table
63
B
Brothers Cascadia Brewing
61
L
Little Conejo
61
G
Goody's Market
55
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