Trends · data through September 2026

Thai, Vietnamese, Filipino & Hawaiian in San Francisco-Oakland-Fremont, CA

Iceflower tracks 585 stores from 487 Thai, Vietnamese, Filipino & Hawaiian chains in San Francisco-Oakland-Fremont, CA. Jollibee grew fastest over the last year, ahead of Poke Bowl and L&L Hawaiian Barbecue.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
487
Tracked stores
585
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Thai, Vietnamese, Filipino & Hawaiian chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Jollibee and Poke Bowl sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 J Jollibee logo Jollibee - +18.1%
2 P Poke Bowl - +14.4%
3 L L&L Hawaiian Barbecue logo L&L Hawaiian Barbecue - +7.8%
4 O Ono Hawaiian BBQ logo Ono Hawaiian BBQ - +6.4%
5 P Pho Ao Sen - +5.4%
6 B Burma Superstar - +4.1%
7 F Farmhouse Kitchen Thai Cuisine logo Farmhouse Kitchen Thai Cuisine - -2.6%
8 O Ohana Hawaiian BBQ - -5.9%
9 L Lers Ros - -11.9%
10 W Waikiki Hawaiian BBQ - -12.9%
11 G Goldilocks Bakeshop and Restaurant logo Goldilocks Bakeshop and Restaurant - -19.1%
  • Jollibee
  • L&L Hawaiian Barbecue
  • Pho Huynh Hiep
  • Ono Hawaiian BBQ
  • Bun Mee
  • Burma Superstar
  • Pho Lee Hoa Phat
  • Other tracked chains

Store footprint

Store map

585 tracked store locations in San Francisco-Oakland-Fremont, CA. The 7 largest tracked chains are highlighted.

  • Jollibee (8)
  • L&L Hawaiian Barbecue (17)
  • Pho Huynh Hiep (2)
  • Ono Hawaiian BBQ (8)
  • Bun Mee (1)
  • Burma Superstar (3)
  • Pho Lee Hoa Phat (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 L L&L Hawaiian Barbecue logo L&L Hawaiian Barbecue 17
  • 2 J Jollibee logo Jollibee 8
  • 3 O Ono Hawaiian BBQ logo Ono Hawaiian BBQ 8
  • 4 P Poke House logo Poke House 6
  • 5 O Ohana Hawaiian BBQ 6
  • 6 H Hawaiian Drive Inn 5
  • 7 P Poke Bowl 4
  • 8 F Farmhouse Kitchen Thai Cuisine logo Farmhouse Kitchen Thai Cuisine 3
  • 9 B Burma Superstar 3
  • 10 G Goldilocks Bakeshop and Restaurant logo Goldilocks Bakeshop and Restaurant 3
  • 11 L Lers Ros 3
  • 12 W Waikiki Hawaiian BBQ 3
  • 13 P Pho Ao Sen 3
  • 14 P Pho Hoa 2
  • 15 H Hawaiian Grill Express 2
  • 16 F Funky Elephant 2
  • 17 T Thai Spice 2
  • 18 B Baan Thai Restaurant 2
  • 19 P Pho Mama 2
  • 20 O Oha Hawaiian BBQ logo Oha Hawaiian BBQ 2
  • 21 Y Yummy Hawaiian BBQ 2
  • 22 S Sala Thai 2
  • 23 T Time Thai Kitchen 2
  • 24 P Poke Parlor 2
  • 25 R Rooster & Rice 2
  • 26 P Pho 99 2
  • 27 N New Thai Elephant 2
  • 28 M Miss Saigon 2
  • 29 H House of Thai 2
  • 30 T Thai Table 2
  • 31 P Pho de Nguyen 2
  • 32 P Perilla 2
  • 33 P Phosho Dough 2
  • 34 P Pho Anh Dao 2
  • 35 U Uncle Sharkii Poke Bar logo Uncle Sharkii Poke Bar 2
  • 36 T Tay Ho 2
  • 37 P Pho Huynh Hiep 2
  • 38 C Chowking logo Chowking 2
  • 39 B Burma Love 2
  • 40 P Pho Saigon City 2
  • 41 S Siam Orchid 2
  • 42 M Max's Restaurant 2
  • 43 P Pho Saigon 2
  • 44 P Pho Lee Hoa Phat 2
  • 45 I Ima's Kusina 2
  • 46 S Saigon Village Restaurant 1
  • 47 F FOB Kitchen 1
  • 48 S Saigon Bistro 1
  • 49 P Pho Pasteur Restaurant 1
  • 50 R R'Noh Thai 1

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