Growth
Thai Cafe against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai Cafe's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 44 | T Thai Cafe | -6.4% |
Share of tracked category spend, indexed
Store footprint
Store map
37 tracked Thai Cafe locations across 16 US states.
Tracked stores by state
- California 8
- Michigan 5
- Florida 4
- North Carolina 3
- Texas 3
- Illinois 2
- Tennessee 2
- Virginia 2
- Arizona 1
- Georgia 1
- Indiana 1
- Massachusetts 1
- Minnesota 1
- Missouri 1
- New Mexico 1
- Pennsylvania 1
Customer overlap
Who shops at Thai Cafe
Tracked chains Thai Cafe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Oryana Community Co-op
100
Oryana Community Co-op
100
T
Twentynine Palms Chrysler
59
D
Durham Co-op Market
43
R
Roberts Market Place
39
T
Twentynine Palms DMV Office
36
E
Edson Farms Market and Deli
34
A
Aki Sushi
28
M
Mutual Gas Station
26
O
Oleson's Food Stores
24
More trends