Trends · data through September 2026

Thai, Vietnamese, Filipino & Hawaiian in New York-Newark-Jersey City, NY-NJ

Iceflower tracks 646 stores from 570 Thai, Vietnamese, Filipino & Hawaiian chains in New York-Newark-Jersey City, NY-NJ. Banhmigos grew fastest over the last year, ahead of Jollibee and Saigon Bistro.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
570
Tracked stores
646
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Thai, Vietnamese, Filipino & Hawaiian chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Banhmigos and Jollibee sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Banhmigos ▲1 +14.3%
2 J Jollibee logo Jollibee - -1.3%
3 S Saigon Bistro - -3.3%
4 P Pho Today - -4.1%
5 R Ruby Thai Kitchen - -8.4%
6 P Poke Bowl - -9.6%
7 T Tropical Hut - -10.5%
8 T Thai Kitchen - -14.9%
9 J JoJu logo JoJu ▼1 -22.6%
10 Z Zaab Zaab - -36.6%
11 W Wild Ginger - -46.6%
  • Jollibee
  • Poke Bowl
  • Ruby Thai Kitchen
  • Thai Diner
  • Tropical Hut
  • Soothr
  • Thai Kitchen
  • Other tracked chains

Store footprint

Store map

646 tracked store locations in New York-Newark-Jersey City, NY-NJ. The 7 largest tracked chains are highlighted.

  • Jollibee (9)
  • Poke Bowl (3)
  • Ruby Thai Kitchen (4)
  • Thai Diner (1)
  • Tropical Hut (5)
  • Soothr (1)
  • Thai Kitchen (3)
  • Other tracked chains

Top tracked chains by store count

  • 1 J Jollibee logo Jollibee 9
  • 2 W Wild Ginger 8
  • 3 P Pokeworks logo Pokeworks 6
  • 4 T Tropical Hut 5
  • 5 R Ruby Thai Kitchen 4
  • 6 J JoJu logo JoJu 3
  • 7 B Banhmigos 3
  • 8 S Saigon Bistro 3
  • 9 Z Zaab Zaab 3
  • 10 P Pho Today 3
  • 11 T Thai Kitchen 3
  • 12 P Poke Bowl 3
  • 13 S Savory Thai 2
  • 14 N N THAI Palace 2
  • 15 M Mama Pho 2
  • 16 T Tum Thai 2
  • 17 S Saigon Cafe 2
  • 18 G Grill 21 2
  • 19 H House of Thai 2
  • 20 P Poke Bros. logo Poke Bros. 2
  • 21 R Ricky's Thai 2
  • 22 F Fish Cheeks logo Fish Cheeks 2
  • 23 I Indochine 2
  • 24 T Tasty Thai 2
  • 25 L Little Thai Kitchen 2
  • 26 P Poke Cafe 2
  • 27 S SriPraPhai 2
  • 28 P Pho 34 2
  • 29 S Shaka Kitchen 2
  • 30 P Pho Saigon 2
  • 31 P Penang Malaysian and Thai Cuisine 2
  • 32 O Origin French Thai 2
  • 33 L Lamoon's Thai Restaurant 1
  • 34 L Lovely Day 1
  • 35 S Saigon Shack 1
  • 36 V Victory Chicken House 1
  • 37 S Siam Basil Thai Restaurant 1
  • 38 I International Bites 1
  • 39 R Rosario's Ihawan 1
  • 40 C Chang Thai Kitchen 1
  • 41 M Mekong District 1
  • 42 L Little Grenjai 1
  • 43 M Mamak House 1
  • 44 N noreetuh logo noreetuh 1
  • 45 M Maya Thai Eatery 1
  • 46 A At Nine Restaurant & Bar 1
  • 47 W Wan Waan 1
  • 48 H High Lua 1
  • 49 K Kitchen Co Ut 1
  • 50 C Cha Pas Noodles and Grill 1

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