Trends · data through September 2026

Thai, Vietnamese, Filipino & Hawaiian in California

Iceflower tracks 3,368 stores from 2,450 Thai, Vietnamese, Filipino & Hawaiian chains in California. Ima's Kusina grew fastest over the last year, ahead of Poke House and Thai House.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,450
Tracked stores
3,368
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Thai, Vietnamese, Filipino & Hawaiian chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ima's Kusina and Poke House sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 I Ima's Kusina ▲4 +17.8%
2 P Poke House logo Poke House ▲7 +17.5%
3 T Thai House ▲3 +16.9%
4 P Pho Ca Dao & Grill ▲1 +15.0%
5 H House of Pho ▲5 +14.4%
6 S Siam Orchid ▲9 +14.3%
7 P Pho Lee Hoa Phat ▲2 +12.9%
8 B Baan Thai Restaurant ▲7 +12.6%
9 P Pho Viet ▲5 +12.3%
10 O Ono Hawaiian BBQ logo Ono Hawaiian BBQ - +12.2%
11 T Thai Thai Restaurant ▲6 +12.2%
12 T The Poke Co. logo The Poke Co. ▲2 +12.0%
13 T The Pho ▲6 +11.3%
14 S Soup Shop ▲3 +11.3%
15 P Pho So 1 ▲3 +11.0%
  • Jollibee
  • Ono Hawaiian BBQ
  • L&L Hawaiian Barbecue
  • Tita's Kitchenette
  • Pho Ha
  • Ohana Hawaiian BBQ
  • Chowking
  • Other tracked chains

Store footprint

Store map

3,368 tracked store locations in California. The 7 largest tracked chains are highlighted.

  • Jollibee (31)
  • Ono Hawaiian BBQ (81)
  • L&L Hawaiian Barbecue (76)
  • Tita's Kitchenette (1)
  • Pho Ha (10)
  • Ohana Hawaiian BBQ (18)
  • Chowking (13)
  • Other tracked chains

Top tracked chains by store count

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