Growth
Taste of Thai against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taste of Thai's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Taste of Thai locations across 11 US states.
Customer overlap
Who shops at Taste of Thai
Tracked chains Taste of Thai customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
BriarPatch Food Co-op
100
G
Grass Valley Games
59
S
SPD Market
47
SPD Market
47
C
California Organics
38
H
Hills Flat Lumber Co.
32
N
Natural Selection Food & Wine
31
F
Friendly City Food Co-op
28
R
Robinson 201
27
T
The Pointe Gulf Breeze
23
G
Gulf Breeze Farms
23
More trends