Trends · data through September 2026

Thai, Vietnamese, Filipino & Hawaiian in New Jersey

Iceflower tracks 292 stores from 254 Thai, Vietnamese, Filipino & Hawaiian chains in New Jersey. Saigon Bistro grew fastest over the last year, ahead of Pho Today and Poke Bros..

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
254
Tracked stores
292
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Thai, Vietnamese, Filipino & Hawaiian chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Saigon Bistro and Pho Today sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Saigon Bistro - +1.8%
2 P Pho Today - +1.0%
3 P Poke Bros. logo Poke Bros. - +0.5%
4 R Ruby Thai Kitchen - -3.5%
5 J Jollibee logo Jollibee - -3.8%
6 T Tropical Hut - -8.1%
7 P Poke Bowl - -9.6%
8 W Wild Ginger - -15.3%
  • Jollibee
  • Poke Bros.
  • Ruby Thai Kitchen
  • Pru Thai
  • Tropical Hut
  • Manila Cafe and Asian
  • Thai Kitchen
  • Other tracked chains

Store footprint

Store map

292 tracked store locations in New Jersey. The 7 largest tracked chains are highlighted.

  • Jollibee (4)
  • Poke Bros. (6)
  • Ruby Thai Kitchen (4)
  • Pru Thai (2)
  • Tropical Hut (4)
  • Manila Cafe and Asian (1)
  • Thai Kitchen (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 P Poke Bros. logo Poke Bros. 6
  • 2 J Jollibee logo Jollibee 4
  • 3 R Ruby Thai Kitchen 4
  • 4 T Tropical Hut 4
  • 5 S Saigon Bistro 3
  • 6 W Wild Ginger 3
  • 7 P Pho Today 3
  • 8 P Poke Bowl 3
  • 9 P Pho 34 2
  • 10 B Bhan Thai 2
  • 11 A Asian Fusion 2
  • 12 S Shaka Kitchen 2
  • 13 R Ricky's Thai 2
  • 14 S Saigon Cafe 2
  • 15 T Thai Thai Cuisine 2
  • 16 T Thai Village 2
  • 17 P Poke Zone 2
  • 18 N N THAI Palace 2
  • 19 P Poke Cafe 2
  • 20 O Origin French Thai 2
  • 21 P Penang Malaysian and Thai Cuisine 2
  • 22 P Pho Saigon 2
  • 23 P Pru Thai 2
  • 24 T Thai Kitchen 2
  • 25 G Grand Apollo 1
  • 26 N Nimman Thai Eatery 1
  • 27 I Imm Thai 1
  • 28 M Maliwans Thai Kitchen 1
  • 29 N Nine Thai Cuisine 1
  • 30 T Tin's House 1
  • 31 T Thai Lotus Thai Cuisine 1
  • 32 G Golden Bread Bakeshop and Grill 1
  • 33 S Simply Vietnamese 1
  • 34 M Miss Saigon 1
  • 35 S Savory Thai 1
  • 36 S Siwa Thai Restaurant 1
  • 37 H Hula Grill 1
  • 38 O Origin Thai 2 1
  • 39 T Tum Thai 1
  • 40 T Truly Thai Restaurant 1
  • 41 B Bahn Pho 1
  • 42 P Pad Thai 1
  • 43 C Casa Manila Restaurant 1
  • 44 H Hu Tieu Mien Tay 1
  • 45 M Masagana Enterprises 1
  • 46 A Ammata Thai Kitchen 1
  • 47 T Thai Corner Bistro 1
  • 48 O One Dee Siam 1
  • 49 P Pho Bing Duong 1
  • 50 O Oxtail Pho and Banh Mi 1

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