Growth
Thai Kitchen against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai Kitchen's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 21 | T Thai Kitchen | -3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
52 tracked Thai Kitchen locations across 25 US states.
Customer overlap
Who shops at Thai Kitchen
Tracked chains Thai Kitchen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
Nature's Food Markets
100
A
Aqui Market
93
W
Wheatsfield Cooperative
86
E
Eagle Feather Trading Post
68
O
Oleson's Food Stores
67
O
Oryana Community Co-op
62
Oryana Community Co-op
62
C
Cho Ba Mien Asian Market
62
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