Trends · data through September 2026

Thai, Vietnamese, Filipino & Hawaiian in the United Kingdom

Iceflower tracks 479 stores from 270 Thai, Vietnamese, Filipino & Hawaiian chains in the United Kingdom. Banana Leaf grew fastest over the last year, ahead of Rosa's Thai and Zen.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
270
Tracked stores
479
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Thai, Vietnamese, Filipino & Hawaiian chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Banana Leaf and Rosa's Thai sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Banana Leaf - +12.6%
2 R Rosa's Thai logo Rosa's Thai ▲1 +5.1%
3 Z Zen - +1.9%
4 P Pho logo Pho - +1.3%
5 R Roti King ▲1 -0.6%
6 B Banana Tree logo Banana Tree - -3.7%
7 T Thai Express logo Thai Express ▼1 -5.9%
8 T Tiger Rock ▲1 -6.3%
9 C Chaophraya logo Chaophraya - -7.1%
10 T Thaikhun logo Thaikhun - -8.1%
11 G Giggling Squid logo Giggling Squid - -11.5%
12 W Wok to Walk logo Wok to Walk ▲2 -14.5%
13 Z Zaap Thai Street Food logo Zaap Thai Street Food ▲2 -16.6%
14 S Sukhothai ▼1 -18.9%
15 C Chozen Noodle logo Chozen Noodle ▼3 -37.4%
  • Pho
  • Giggling Squid
  • Jollibee
  • Banana Tree
  • Thaikhun
  • Chaophraya
  • Wok to Walk
  • Other tracked chains

Store footprint

Store map

479 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Pho (44)
  • Giggling Squid (42)
  • Jollibee (12)
  • Banana Tree (18)
  • Thaikhun (8)
  • Chaophraya (6)
  • Wok to Walk (7)
  • Other tracked chains

Top tracked chains by store count

  • 1 P Pho logo Pho 44
  • 2 G Giggling Squid logo Giggling Squid 42
  • 3 B Banana Tree logo Banana Tree 18
  • 4 J Jollibee logo Jollibee 12
  • 5 C Chozen Noodle logo Chozen Noodle 12
  • 6 R Rosa's Thai logo Rosa's Thai 10
  • 7 T Thaikhun logo Thaikhun 8
  • 8 W Wok to Walk logo Wok to Walk 7
  • 9 B Busaba logo Busaba 7
  • 10 I Island Poké logo Island Poké 7
  • 11 C Chaophraya logo Chaophraya 6
  • 12 Z Zaap Thai Street Food logo Zaap Thai Street Food 6
  • 13 T Thai Express logo Thai Express 6
  • 14 N Noodle House 4
  • 15 R Roti King 4
  • 16 B Banana Leaf 3
  • 17 Z Zen 3
  • 18 T Tiger Rock 3
  • 19 S Sukhothai 3
  • 20 L Lemongrass 2
  • 21 E Ekachai 2
  • 22 T Thai Taste 2
  • 23 S Spoon & Rice 2
  • 24 T The Old Pack Horse 2
  • 25 H Huong Viet 2
  • 26 T Tuk Tuk Asian Bistro logo Tuk Tuk Asian Bistro 2
  • 27 N Noodle Nation 2
  • 28 B BunBunBun 2
  • 29 F Farmhouse Kitchen 2
  • 30 R Rasa Sayang 2
  • 31 T The Forester 2
  • 32 P Phranakhon 2
  • 33 T Thai Corner 2
  • 34 V Vietnamese Street Kitchen 2
  • 35 S Starfish 2
  • 36 M Magic Kitchen 2
  • 37 F Filishack 2
  • 38 G Gopal's Corner 2
  • 39 Y Yummy 2
  • 40 E Eatviet 2
  • 41 S Siam 2
  • 42 H Hakka 2 1
  • 43 M Madame Pho 1
  • 44 T The Begging Bowl 1
  • 45 P Phanthong Thai - Sandbach 1
  • 46 L Little Monkey 1
  • 47 T The Turners Arms 1
  • 48 W Wow Banh Mi 1
  • 49 A Angrid Thai 1
  • 50 B Bong Thai 1

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