Growth
Pho Ha against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pho Ha's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 20 | P Pho Ha | +19.3% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Pho Ha locations across 3 US states.
Tracked stores by state
- California 10
- Illinois 1
- Pennsylvania 1
Customer overlap
Who shops at Pho Ha
Tracked chains Pho Ha customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
8
88 Ranch Marketplace
100
88 Ranch Marketplace
100
H
Hiep Thanh Super Market
50
2
2n1 Korean BBQ
46
H
Hemet Asian Market
45
M
March ARB Commissary
42
March ARB Commissary
42
M
Mang Indo Asian Market and Restaurant
39
M
Mission Asian Market
38
P
Pechanga Gas Station
35
P
Pho Minh
34
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