Growth
Jollibee against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Jollibee's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.4% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.3% |
| 6 |
P
Panda Express
|
+5.0% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
A
Arby's
|
-5.1% |
| 9 | D Dairy Queen | -0.5% |
| 10 |
C
Culver's
|
+3.8% |
| 32 |
J
Jollibee
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
64 tracked Jollibee locations across 15 US states.
Tracked stores by state
- California 26
- Texas 6
- Hawaii 5
- Florida 4
- Illinois 3
- New Jersey 3
- Nevada 3
- New York 3
- Virginia 3
- Washington 3
- Arizona 1
- Maryland 1
- Michigan 1
- Oregon 1
- Pennsylvania 1
Customer overlap
Who shops at Jollibee
Tracked chains Jollibee customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
LBC
37
L
Lisa's Filipino Cuisine
28
J
Jochi Resto Grill
27
F
Filipino Desserts Plus
26
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