Growth
Saigon Cafe against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Saigon Cafe's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 39 | S Saigon Cafe | -5.1% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Saigon Cafe locations across 18 US states.
Tracked stores by state
- Georgia 5
- Texas 3
- California 2
- Florida 2
- New Jersey 2
- Colorado 1
- Minnesota 1
- Missouri 1
- North Carolina 1
- New Mexico 1
- New York 1
- Oregon 1
- Pennsylvania 1
- South Carolina 1
- Utah 1
- Virginia 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Saigon Cafe
Tracked chains Saigon Cafe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Super G Mart
100
Super G Mart
100
L
Lexington Co-op
64
S
Southern Lakes Credit Union
56
A
Assi Plaza
53
Assi Plaza
53
P
Plaza Cafe South
45
P
Pojoaque Supermarket
42
A
Atrisco Cafe & Bar
39
Atrisco Cafe & Bar
39
H
Honda of Santa Fe
34
E
El Parasol
31
El Parasol
31
N
Nambe Falls Travel Center
30
More trends