Growth
Pho Saigon against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pho Saigon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
Share of tracked category spend, indexed
Store footprint
Store map
48 tracked Pho Saigon locations across 28 US states.
Tracked stores by state
- Texas 7
- California 5
- Virginia 4
- Washington 3
- Colorado 2
- Connecticut 2
- Florida 2
- New Jersey 2
- Pennsylvania 2
- Alaska 1
- Alabama 1
- Arizona 1
- Delaware 1
- Georgia 1
- Hawaii 1
- Indiana 1
- Kentucky 1
- Louisiana 1
- Massachusetts 1
- Maryland 1
- Nebraska 1
- Nevada 1
- New York 1
- Ohio 1
- South Carolina 1
- Tennessee 1
- Wisconsin 1
- Wyoming 1
Customer overlap
Who shops at Pho Saigon
Tracked chains Pho Saigon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Port Hueneme Commissary
100
P
Port Hueneme City
54
H
Hmong Town
36
J
JBER Commissary
35
JBER Commissary
35
G
Giant Farmers Market
31
M
MongTeng Food Market
24
P
Pacific Supermarket
20
D
Dover AFB Commissary
18
Dover AFB Commissary
18
V
Viet Hoa Supermarket
13
More trends