Growth
Pho Saigon against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pho Saigon's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Pho Saigon locations across 18 US states.
Tracked stores by state
- Texas 5
- Virginia 3
- Colorado 2
- New Jersey 2
- Pennsylvania 2
- Alaska 1
- Alabama 1
- California 1
- Delaware 1
- Georgia 1
- Hawaii 1
- Indiana 1
- Kentucky 1
- Maryland 1
- Nevada 1
- Ohio 1
- South Carolina 1
- Wisconsin 1
Customer overlap
Who shops at Pho Saigon
Tracked chains Pho Saigon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Port Hueneme Commissary
100
P
Port Hueneme City
72
A
Anchorage MEPS
41
H
Hmong Town
40
G
Giant Farmers Market
32
H
Hueneme Food Mart
31
M
MongTeng Food Market
23
L
Lee Restaurant llc
23
D
Dover AFB Commissary
17
Dover AFB Commissary
17
V
Viet Hoa Supermarket
16
More trends