Growth
House of Pho against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks House of Pho's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 82 | H House of Pho | +14.1% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked House of Pho locations across 7 US states.
Tracked stores by state
- California 4
- Florida 2
- Texas 2
- Washington 2
- Connecticut 1
- Illinois 1
- Pennsylvania 1
Customer overlap
Who shops at House of Pho
Tracked chains House of Pho customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Star Gas
100
S
Saigon Oriental Market and Deli
98
P
Pho Golden Palace
72
M
McChord AFB
70
G
Geek Out
69
H
Hibachi Teppanyaki & Sushi
50
S
Station 330
48
T
Ticket Sports Bar
46
E
Ever'man Cooperative Grocery & Cafe
44
Ever'man Cooperative Grocery & Cafe
44
M
McChord Field Commissary
39
McChord Field Commissary
39
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