Growth
Thai Cuisine against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai Cuisine's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 54 | T Thai Cuisine | +2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Thai Cuisine locations across 15 US states.
Tracked stores by state
- California 3
- New Mexico 3
- New York 3
- Florida 2
- Tennessee 2
- Texas 2
- Alaska 1
- Arkansas 1
- Idaho 1
- Maryland 1
- Nevada 1
- Pennsylvania 1
- Rhode Island 1
- South Carolina 1
- Wisconsin 1
Customer overlap
Who shops at Thai Cuisine
Tracked chains Thai Cuisine customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
Eielson Commissary
100
Eielson Commissary
100
E
Eielson AFB Alaska
73
A
A Market
66
P
Potsdam Food Co-op
53
J
Jake's on the Water
44
M
Maxfields
37
B
Boise Co-op
36
A
Ash Mart
30
R
Ruyi Sushi
30
S
Sakana Japanese Sushi Bar & Grill
28
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