Trends · data through September 2026

Thai, Vietnamese, Filipino & Hawaiian in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD

Iceflower tracks 216 stores from 190 Thai, Vietnamese, Filipino & Hawaiian chains in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD. Pho Viet grew fastest over the last year, ahead of Poke Bros. and Pho Street.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
190
Tracked stores
216
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Thai, Vietnamese, Filipino & Hawaiian chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Pho Viet and Poke Bros. sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Pho Viet - -9.0%
2 P Poke Bros. logo Poke Bros. - -11.9%
3 P Pho Street - -29.1%
  • Poke Bros.
  • Kalaya
  • Ruby Thai
  • The Blue Elephant
  • Pho Ha Saigon
  • Vietnam Cafe
  • Manila Cafe and Asian
  • Other tracked chains

Store footprint

Store map

216 tracked store locations in Philadelphia-Camden-Wilmington, PA-NJ-DE-MD. The 7 largest tracked chains are highlighted.

  • Poke Bros. (12)
  • Kalaya (1)
  • Ruby Thai (1)
  • The Blue Elephant (2)
  • Pho Ha Saigon (1)
  • Vietnam Cafe (2)
  • Manila Cafe and Asian (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 P Poke Bros. logo Poke Bros. 12
  • 2 P Pho Street 3
  • 3 P Pho Viet 3
  • 4 P Pho Cali 2
  • 5 B Baan Thai Restaurant 2
  • 6 C Circles Thai 2
  • 7 M Mango Tree Bistro 2
  • 8 T Thai Orchid 2
  • 9 N Nooddi Thai Chef 2
  • 10 P Paris Banh Mi logo Paris Banh Mi 2
  • 11 B Bhan Thai 2
  • 12 T The Blue Elephant 2
  • 13 V Vietnam Cafe 2
  • 14 W Wild Ginger 2
  • 15 A Anchan Thai Cuisine 1
  • 16 S Siam Deluxe 1
  • 17 W White Elephant Restaurant 1
  • 18 Q QT Vietnamese Sandwich 1
  • 19 H House of Thai Cuisine 1
  • 20 A Aloha Poke Glassboro 1
  • 21 T Thai Chili 88 1
  • 22 B Bravo Pho 1
  • 23 L Little Saigon Café 1
  • 24 E Every Thai 1
  • 25 B Banh Mi Boy 1
  • 26 E Eiffel Seafood Restaurant 1
  • 27 T Thai Thai 1
  • 28 C Chatayee Thai 1
  • 29 G Green Basil Thai Kitchen 1
  • 30 P Phu Fha Thai To Go 1
  • 31 P Pho Viet Thai 1
  • 32 C Chiangmai 1
  • 33 T Thak Thai 1
  • 34 T Thai Singha House 1
  • 35 T Thai Aroy Dee 1
  • 36 P Pho House 1
  • 37 L Lemon Grass Thai Restaurant 1
  • 38 G Golden Triangle 1
  • 39 J Jasmine Rice Thai & Vietnamese Restaurant 1
  • 40 C Cafe Saigon 1
  • 41 N Nine Thai Cuisine 1
  • 42 P Pho Cyclo Cafe 1
  • 43 P Pho 79 1
  • 44 B Bangkok House 1
  • 45 T Thai Ginger 2 1
  • 46 B Bangkok City 1
  • 47 P Pikpon Thai 1
  • 48 T Thai Basil 1
  • 49 V Vientiane Bistro 1
  • 50 M MoonNight 1

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