Trends · data through September 2026

Thai, Vietnamese, Filipino & Hawaiian in Virginia

Iceflower tracks 402 stores from 358 Thai, Vietnamese, Filipino & Hawaiian chains in Virginia. Tida Thai Cuisine grew fastest over the last year, ahead of Pho Saigon and Thai Peppers.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
358
Tracked stores
402
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Thai, Vietnamese, Filipino & Hawaiian chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Tida Thai Cuisine and Pho Saigon sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Tida Thai Cuisine logo Tida Thai Cuisine - +2.7%
2 P Pho Saigon - +1.3%
3 T Thai Peppers - -0.5%
4 P PokeHub - -2.0%
5 J Jollibee logo Jollibee - -2.7%
6 F Finn Thai - -6.6%
7 B Bangkok Garden - -10.1%
8 S Sisters Thai - -18.9%
9 P Pho Viet - -27.2%
10 A Asian Fusion - -34.6%
  • Jollibee
  • Pho 79
  • Dok Khao
  • Felynn Oriental Restaurant
  • Sense of Thai Street
  • Pho
  • Sisters Thai
  • Other tracked chains

Store footprint

Store map

402 tracked store locations in Virginia. The 7 largest tracked chains are highlighted.

  • Jollibee (3)
  • Pho 79 (3)
  • Dok Khao (1)
  • Felynn Oriental Restaurant (1)
  • Sense of Thai Street (1)
  • Pho (2)
  • Sisters Thai (3)
  • Other tracked chains

Top tracked chains by store count

  • 1 P Pho Saigon 4
  • 2 F Finn Thai 4
  • 3 B Bangkok Garden 4
  • 4 P PokeHub 3
  • 5 A Asian Fusion 3
  • 6 T Thai Peppers 3
  • 7 T Tida Thai Cuisine logo Tida Thai Cuisine 3
  • 8 P Pho Viet 3
  • 9 P Pho 79 3
  • 10 J Jollibee logo Jollibee 3
  • 11 S Sisters Thai 3
  • 12 S Saigon Bistro 2
  • 13 P Pho Duong 2
  • 14 T Thai Cafe 2
  • 15 C Capital Musubi 2
  • 16 P Poke Bros. logo Poke Bros. 2
  • 17 P Pho Thien Phat 2
  • 18 T Thai Ghang Waan 2
  • 19 P Pho Factory 2
  • 20 T Thai Tyme 2
  • 21 T Thai Basil 2
  • 22 J Jasmine Thai Cuisine 2
  • 23 V Viet House 2
  • 24 P Pho logo Pho 2
  • 25 R Roll Play 2
  • 26 N Nara Thai 1
  • 27 T Thai Square 1
  • 28 V Vietnam One 1
  • 29 V Vietopia 1
  • 30 C Chop Stick Cafe 1
  • 31 V Vienna Thai and Bar 1
  • 32 Y Yindee Thai 1
  • 33 P Pho Hoang 1
  • 34 T Thaitastic Thai Cuisine 1
  • 35 S Silk Thai Restaurant 1
  • 36 S Sugar Palm Thai Restaurant 1
  • 37 M Monsoon Siam 1
  • 38 T Thai Mom 1
  • 39 B Busaya Thai Haymarket 1
  • 40 A Aticha Thai Cuisine 1
  • 41 P Pho Saigon 75 1
  • 42 B Bird’s Eye Thai 1
  • 43 B Bangkok Thai 1
  • 44 T Thai Staunton 1
  • 45 S Sabai 1
  • 46 P Pho Cong Ly Noodle & Grill 1
  • 47 J Jen Thai Cuisine 1
  • 48 L La Ong Thai Bistro 1
  • 49 P Pinay Kitchen 1
  • 50 D Daughter Thai 1

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