Growth
Thai Village against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai Village's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 43 | T Thai Village | +1.4% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Thai Village locations across 12 US states.
Customer overlap
Who shops at Thai Village
Tracked chains Thai Village customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Schofield Barracks Commissary
100
M
Mililani BBQ
64
B
Ba Le Sandwich and Vietnamese Restaurant
60
T
Times Pharmacy Royal Kunia
58
S
Schofield Barracks
56
S
Schofield Barracks Main Exchange
54
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