Trends · data through September 2026

Thai, Vietnamese, Filipino & Hawaiian in Florida

Iceflower tracks 785 stores from 681 Thai, Vietnamese, Filipino & Hawaiian chains in Florida. Royal Thai Cuisine grew fastest over the last year, ahead of Thai Bistro and Jollibee.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
681
Tracked stores
785
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Thai, Vietnamese, Filipino & Hawaiian chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Royal Thai Cuisine and Thai Bistro sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Royal Thai Cuisine - +18.9%
2 T Thai Bistro ▲1 +12.4%
3 J Jollibee logo Jollibee - +8.4%
4 H Hawkers Asian Street Food logo Hawkers Asian Street Food - -1.1%
5 L Lemongrass Asian Bistro - -3.6%
6 P Paris Banh Mi logo Paris Banh Mi ▲1 -4.2%
7 H Ha Long Bay - -4.7%
8 K Kabuki Sushi Thai Tapas logo Kabuki Sushi Thai Tapas ▼1 -5.4%
9 T Thai House - -7.3%
10 I Island Fin Poké Company logo Island Fin Poké Company - -9.4%
11 T Thai Basil - -10.1%
12 T Thai Cafe ▼1 -10.3%
13 T Thai Spice - -13.3%
14 T The Poké Company logo The Poké Company - -16.0%
  • Hawkers Asian Street Food
  • Jollibee
  • Green Papaya Thai Cuisine
  • 'Ohana
  • ROYAL SUSHI
  • Lemongrass Asian Bistro
  • Paris Banh Mi
  • Other tracked chains

Store footprint

Store map

785 tracked store locations in Florida. The 7 largest tracked chains are highlighted.

  • Hawkers Asian Street Food (3)
  • Jollibee (4)
  • Green Papaya Thai Cuisine (2)
  • 'Ohana (1)
  • ROYAL SUSHI (1)
  • Lemongrass Asian Bistro (4)
  • Paris Banh Mi (10)
  • Other tracked chains

Top tracked chains by store count

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