Trends · data through September 2026

Thai, Vietnamese, Filipino & Hawaiian in Texas

Iceflower tracks 1,169 stores from 938 Thai, Vietnamese, Filipino & Hawaiian chains in Texas. Thai Curry grew fastest over the last year, ahead of Noodle House and Best Thai Signature.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
938
Tracked stores
1,169
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Thai, Vietnamese, Filipino & Hawaiian chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Thai Curry and Noodle House sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Thai Curry ▲2 +19.2%
2 N Noodle House ▲2 +12.5%
3 B Best Thai Signature ▲1 +10.6%
4 P Pho Saigon ▲3 +7.1%
5 P Pho Bistro - +5.4%
6 A Asian Mint - +5.3%
7 T Thai Ocha ▲2 +5.1%
8 A Ahi Poke - +4.4%
9 Y Yummy Thai - +3.4%
10 S Saigon Cafe ▲1 +2.4%
11 P Pokeworks logo Pokeworks ▲1 +1.4%
12 C Chiangmai Thai Kitchen ▼1 +1.4%
13 Z ZAAP Kitchen Lao & Thai Street Eats ▲2 +0.8%
14 T Thai Cottage logo Thai Cottage - +0.6%
15 J Jollibee logo Jollibee - -1.4%
  • Hawaiian Bros Island Grill
  • Jollibee
  • Mo' Bettahs Hawaiian Style Food
  • Pho Ben
  • Pho Saigon
  • Loro Asian Smokehouse & Bar
  • Simply Pho House
  • Other tracked chains

Store footprint

Store map

1,169 tracked store locations in Texas. The 7 largest tracked chains are highlighted.

  • Hawaiian Bros Island Grill (24)
  • Jollibee (7)
  • Mo' Bettahs Hawaiian Style Food (12)
  • Pho Ben (2)
  • Pho Saigon (7)
  • Loro Asian Smokehouse & Bar (3)
  • Simply Pho House (4)
  • Other tracked chains

Top tracked chains by store count

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