Growth
Daiso against its category
The biggest tracked US discount stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Daiso's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dollar General
|
+5.1% |
| 2 |
D
Dollar Tree
|
+8.8% |
| 3 |
F
Family Dollar
|
-3.5% |
| 4 |
F
Five Below
|
+12.3% |
| 5 |
O
Ollie's Bargain Outlet
|
+9.4% |
| 6 |
G
Gabe's
|
-15.8% |
| 7 |
B
Big Lots
|
-77.5% |
| 8 |
B
Bi-Mart Membership Discount Stores
|
-12.8% |
| 9 | O Ocean State Job Lot | +10.8% |
| 10 |
R
Roses Discount Store
|
+4.9% |
| 13 |
D
Daiso
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
88 tracked Daiso locations across 17 US states.
Tracked stores by state
- California 47
- Texas 15
- Washington 7
- Illinois 3
- Arizona 2
- Hawaii 2
- New Jersey 2
- Arkansas 1
- Colorado 1
- Florida 1
- Georgia 1
- Missouri 1
- New Mexico 1
- Nevada 1
- New York 1
- Oregon 1
- Utah 1
Customer overlap
Who shops at Daiso
Tracked chains Daiso customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tokyo Central
100
Tokyo Central
100
M
Marukai Market
89
Marukai Market
89
Z
Zion Market
60
Zion Market
60
L
Lucky Seafood Market
40
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