Growth
Daiso against its category
The biggest tracked US discount store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Daiso's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dollar General
|
+2.9% |
| 2 |
D
Dollar Tree
|
+3.3% |
| 3 |
F
Family Dollar
|
-7.7% |
| 4 |
F
Five Below
|
+19.0% |
| 5 |
O
Ollie's Bargain Outlet
|
+4.2% |
| 6 |
B
Bi-Mart
|
-8.3% |
| 7 | O Ocean State Job Lot | +3.6% |
| 8 |
R
Roses Discount Store
|
-5.8% |
| 9 |
B
Big Lots
|
-74.3% |
| 10 |
P
pOpshelf
|
-9.6% |
| 11 |
D
Daiso
|
-8.7% |
Share of tracked category spend, indexed
Store footprint
Store map
112 tracked Daiso locations across 18 US states.
Tracked stores by state
- California 56
- Texas 18
- Washington 9
- New York 4
- Arizona 3
- Hawaii 3
- Illinois 3
- Colorado 2
- New Jersey 2
- New Mexico 2
- Nevada 2
- Oregon 2
- Arkansas 1
- Florida 1
- Georgia 1
- Minnesota 1
- Missouri 1
- Utah 1
Customer overlap
Who shops at Daiso
Tracked chains Daiso customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Marukai Market
89
Marukai Market
89
Z
Zion Market
58
Zion Market
58
L
Lucky Seafood Market
39
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